Training & education:

Epwin Group Ltd.
customer profile cartoons

Compromised Eco Warrior

This character is concerned about the environment but may not have the funds to always go for the more ecological (and more expensive) options. He is open to compromise.

Training & education:

Epwin Group Ltd.
customer profile cartoons

Baby Boomers

This is the ideal customer. Affluent retired professional whose main interests are leisure pursuits and home improvements.

Training & education:

Epwin Group Ltd.
customer profile cartoons

First-time-home-buyers

This is the first-time-home-buyers. They are on a tight budget and looking for economical solutions.

Training & education:

Epwin Group Ltd.
customer profile cartoons

The Nightmare Customer

An expert in the area of the product you are trying to sell. He will scrutinize specifications and put sales personnel on the spot with difficult technical questions.

Training & education:

Epwin Group Ltd.
customer profile cartoons

Un happy families

This is the family in chaos. The salesman will usually be dealing with only one member of the family while the other is either disinterested or distracted by the chaos around them.

Training & education:

Epwin Group Ltd.
customer profile cartoons

Grand designers