The DNTC brief

The brief here was completely open. The client asked me to provide a small range of sample ideas. The target client group were middle class, health-conscious and with leanings toward spirituality, philosophy and alternatives to the norm

I initially thought along the lines of portraying a flower image to suggest herbal remedies, nature etc. I also experimented with designs based on a spiral and another abstract image. The client chose the design shown bottom right but wanted the blue of the background on the design bottom left. I produced three variations incorporating this colour from which the design at the bottom of the samples below was selected.

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