Humour sells

Give someone a fairly simple message with more than three details to remember and the chances are that they'll have forgotten at least one detail within 30 minutes. By the following day, they'll probably have forgotten that you gave them the message in the first place.

Tell them a complex and involved joke or funny anecdote and they'll be able to recount it almost word-for-word a week or more later (often when brain function is impaired by alcohol!). Such is the power of humour. It lodges in the mind far more effectively than plain, bare facts and is retained in the memory for longer. Isn't that what you want your ads to do?

I specialise not only in illustration and design but, as an editorial cartoonist, I have a quirky sense of humour that empowers any information I convey with longevity.