"Humour gets the message across" Contacts    Sign Up  English Version  Versione Italiana
Assembly
Instructions
Training &
Education
Advertising
Magazine
Articles
Greeting
Cards
Story Books
Special Needs
Cartoons
Caricatures
Character
Creation
Technical
Illustration
Corporate ID
Short Stories
Articles
Training & education:

Zurich Financial Services

The following illustrations were commissioned by Zurich Financial Services to accompany Health & Safety training literature.
Humour helps to establish information in the mind more effectively than plain facts.
Training & education:

Zurich Financial Services

Cover design:

The "falling piano" is something of a cartoon cliche.
Zurich did not want images of an accident actually occurring.
This was fine because humour is better when it is implied. The image leaves one in no doubt about what is about to happen.
Training & education:

Zurich Financial Services

Page 2

This shows the aftermath and the reaction of other staff.
Training & education:

Zurich Financial Services

Roger

The section is about correct use of work chairs. The caption reads: "Did you call, Roger? .............. Roger?"
The dropped file and the castor-tracks on the floor show clearly what Roger was doing and the broken window shows clearly what happened.
It is easy to see what steps could have been taken to avoid this.
Training & education:

Zurich Financial Services

Steinbeck

This is a continuation of the "piano theme". The section deals with the care one needs to take when visiting client premises. A member of staff is pointing out that our hapless victim´s shoe laces are undone. Had he payed attention to what was happening around him (an official making notes and an employee clearly concerned with something happening above them), he may have avoided the incident that is portrayed on the cover.
©2010 Ron Tocknell housemouse.it Privacy Policy Credits Links Site Map Newsletters Favourites