A trainer who can deliver information with humour and in an entertaining manner is
more effective than those who cannot. This fact is well established and such gifted
personnel are like rare, precious jewels.
The same is true for training literature. If a picture is worth a thousand words,
a relevant but also entertaining cartoon is worth a thousand graphs, pie charts and photographs.
Back in 1995 I was contacted by Eagle Star and asked to illustrate their personnel Health & Safety
Handbook with amusing cartoons that relate to the contents. A rather revolutionary idea at the time.
The concensus of opinion was that such things as Health & Safety should be taken seriously.
This may well sound like trivialising an important and serious subject.
On the contrary. It was not only important to Eagle Star that they fulfilled their legal
obligation to provide Health & Safety information but also that the information was read and understood.
There is little incentive to read through masses of text on a subject that, as important as it is,
is not particularly interesting to most.
It worked. Staff became more Health & Safety conscious because the cartoons helped to fix important
key points in the mind.
Today, this is well recognised and I have produced illustrations to support training literature for handouts,
manuals, overhead projection transparencies and so on. I provide relevant but amusing images for company
in-house training departments, training providers and freelance trainers and coaches.
For companies, the investment means that important information is getting across to a wider section
of the workforce. To commercial training providers, it means that the effectiveness of the training
they deliver is increased, which, in turn, increases the demand for their services.
Now, does that make sense or do I need to draw a picture?